Strategi Penjualan Produk Olahan Singkong (Sampeuin) di Pandemi Covid-19 di Kabupaten Karawang

نویسندگان

چکیده

Indonesia experienced a drastic economic downturn during the COVID-19 pandemic. The Micro, Small and Medium Enterprises (MSME) sector is that affected. Researchers analyzed from SWOT on marketing of Sampeuin cassava processed products determined strategies for in Covid-19 This research was conducted processing SMEs. In this study, researchers used qualitative methods. Based analysis "Sampeuin" business using (Strength, Weakness, Opportunity, Threat) analysis, there use as food ingredient. Cassava which has many benefits human body into opportunity snack sector. Since advent social media, owners have media to do business.

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ژورنال

عنوان ژورنال: JMK (Jurnal Manajemen dan Kewirausahaan)

سال: 2022

ISSN: ['2477-3166', '2656-0771']

DOI: https://doi.org/10.32503/jmk.v7i1.2111